Work Smarter, Not Harder with Marketing Automation Software.
Stop wasting your time chasing down every lead you have. Marketing automation software transforms how you work to achieve higher engagement with less hassle.
- Find out who’s visiting your website most often.
- Offer a discount to your hottest leads – without writing an email to every one of them.
- Automatically follow up when someone abandons your online shopping cart.
…While you sleep!
I have put together a list of what I consider, the 5 essential elements of a perfect marketing automation software solution.
Campaign Builder
#1 An Easy to Use Campaign Builder.
The Campaign Builder gives you the power to create entire marketing campaigns through a simple drag-and-drop interface. You then execute them over and over again without having to repeat the process every time.
You can be as creative as you want…
The best marketing automation software solutions for small business will have a campaign builder to take on any idea you can think of.
Here’s a short check-list of the better features:
- Send personalised communications to every contact, automatically.
- Trigger emails, calls, and other actions based on contact behaviours.
- Build landing pages, emails templates, and more from inside the Campaign Builder.
- Modify your campaigns at any time based on what’s working best right now.
- Have access to ready-made campaign templates to get you up and started fast.
CRM Integration
#3 Integrated CRM
CRM integration built-in as standard. Allowing your customers to never feel like just another name in your database.
Look for a marketing automation software solution that features:
- Full CRM integration that, lets you use the contact information you’ve collected to personalise your emails and inspire action.
- The ability to see all contact communication history in one place – single emails, broadcasts, automated marketing messages, and sales activity.
- Autoresponders to send a series of seamlessly personalised emails. Keeping your communication relevant (a database update today can be in tomorrow’s automated email to your customer).
Landing Page Builder
#3 A Landing Page Builder
Landing pages and web forms help you capture user data. Such as name and email address. So you can connect with the people who visit your website with marketing materials later.
You’ll want the ability to build them without having to hire website experts.
Look for these functions in a Landing Page Builder:
- Ability to create professional, branded landing pages for each of the different campaigns or promotions you run.
- Again being able to quickly make changes without an expensive developer.
- Test pages against each other within your campaigns.
- Publish your page instantly with free hosting or embed the page code on your website.
- Inbuilt SEO metadata to increase your online visibility.
Website Tracking
#4 Website Tracking Data
Getting a deeper view of what’s happening on your website and landing pages with website tracking tools. Allowing you to make smarter decisions based on real data.
Having tracking code also integrated with your CRM, you’ll see so much more than just the number of people on your website.
Essential tracking information:
- See which visitors, contacts, and paying customers visited a particular page.
- Calculate how many customers your latest online efforts generated.
- Automatically assign a lead source to each website visitor.
- Track visitor activity from their first visit to latest purchase.
- Identify individual browsing trends using visitor system information
- Capture and calculate average time on page per visitor.
Statistics and Reports
#5 Statistics and Reports
It’s not enough to run campaigns and send emails. Additionally, you need to know what’s working (and what’s not).
Ideally, your marketing automation software collects and analyses data on every email you send…
…and so much more.
You’d expect to:
- Know the number of emails that get delivered, opened, clicked, skipped, etc.
- Evaluate web form, landing page, and campaign performance for ROI.
- View campaign results in real-time and makes adjustments on the fly.
- Refine your marketing efforts to maximise every pound spent.